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Advert #3

12th January 2017 Paul Chris Jones

In this post, I'll be discussing the third advert in the series. If you want to watch the advert first, here it is:

The first shot is beautiful. It reminds me of Myst. I don’t know if that is a fair comparison though because Myst never had a 10-year-old boy from High Wycombe carrying around a satchel full of fruit pastilles.

first screen

Off-camera, Kit says, "I had set out to find Loreth, the mountain guide". The thing is, Kit mumbles so it sounds more like "Noruth". I only know it's Loreth because it says so on the press campaign.

The kid peeks into the tent, hoping to catch Loreth naked:

kid looking in tent mountain guide

But nope, she’s just chilling out with a raven. Wait... the mountain guide has eyeliner in the shape of a bird’s wing:

mountain guide eyes

So she’s a raven too. I’m 110% certain.

Also, check out her tattoo.

tattoo

Is it a bat? A demon? An insect? The Rowntree? Is she the Rowntree? I’m 120% sure she’s the Rowntree. Ladies and gentlemen, we have found the Rowntree. Let's pack up and go home.

But the kid casually asks, "I was told you had some ancient maps?"

i was told you had some ancient maps

The corners of my lips curl upwards slightly into a hint of a smile at that line. It makes me think of this meme:

"They’re over there," says the mountain guide. In other words, "Get them yourself."

they are in there

Why can’t she just get them herself? That’s not the way to treat a guest. Maybe she just farted and she’s worried the smell will escape if she stands up.

reaching for map

She keeps her ancient maps in a hole in the wall, covered with cobwebs and deadly insects. I’m not a museum curator but I’d said that’s a fairly bad way to preserve ancient documents.

The kid pulls out a cute, harmless bug. Aww. I’m going to call him... "Barnabug". I hope Barnabug doesn’t die. It would break my heart if dies.

bug on arm

The mountain guide snatches the bug from Kit’s arm. "Not everything in this world is what it seems," she says, and eats it.

mountain guide eating bug

She must be starving. That's the only reason someone would eat an insect like that. She’s probably on a diet, poor woman. Women go on diets – that's all I know about women, to be honest. No wonder I don't have a girlfriend.

The kid reaches back into the hole for another bug. Talk about being impressionable: he watched the mountain guide eat one bug, and now he thinks it’s okay to eat them himself. Except...

bursting bug

...the bugs have turned into sweets!

The kid chews on one, despite the fact they’ve been in that dirty hole for centuries, gathering mould and AIDS.

boy eating bug

"The bursting bugs were one of my many surprises in my search for the Rowntree," says Kit.

advert ending

Comments

Paul, this whole website is absolutely nuts and I love it

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Paul Chris Jones is a writer and dad living in Girona, Spain. You can follow Paul on Instagram, YouTube and Twitter.