Here is the seventh advert from the press campaign.

In this advert, Kit's now on day 27 and he's wandering through a desert. Jesus, Kit. Haven't you found the Rowntree yet? I mean, day twenty-seven. His parents have probably stopped looking for him at this point. They must think he's dead.

The advert continues with Kit going into a temple full of statues, statues whose "mouths were all open like they were all screaming in fear". This is going to give me nightmares.