As well as the television adverts, there were press adverts too – seven in total. There were supposed to be more press adverts but guess what? Nestle cancelled it. The bastards. The utter bastards.

The first four parts of the press campaign correspond to the four television adverts. The first part of the press campaign talks about Professor Peel and the treehouse, the second one talks about the Sorcerer, the third one talks about Loreth, the mountain guide, and the fourth one talks about the Orph cat from the fourth advert.

I think the press campaign is as good as, if not better than, the TV adverts. There's loads of fucking detail. There's maps, photos, sketches, newspaper clippings, all kinds of shit.

The creator of the press campaign was none other than Alistair Ross, one of the writers for the TV adverts. He also says that he "illustrated the press campaign for free, earning an entry in Lurzer's Archive top 250 European Illustrators Annual", whatever the fuck that is.